Canada Advertising Market Overview:

The Canada advertising market size reached USD 13.54 Billion in 2024. The market is projected to reach USD 22.28 Billion by 2033, exhibiting a growth rate (CAGR) of 5.11% during 2025-2033. Market growth is being fueled by the rapid development of digital advertising, especially within social media platforms and programmatic channels. Key contributors to this expansion include the increasing reliance on data-centric marketing approaches, the surge in e-commerce activity, and heightened investments in retail media networks.


Canada Advertising Market Trends:

Dominance of Digital and Programmatic Advertising

Digital channels are progressively taking the lead in Canada’s advertising scene, as a substantial share of budgets transitions away from conventional media such as print and linear television toward online platforms. Programmatic advertising, which automates the buying and selling of ad inventory, has become standard practice for its efficiency and ability to target specific audiences with precision. This trend is fueled by the vast availability of consumer data, allowing advertisers to deliver personalized messages at scale. Major platforms like Google and Meta continue to hold a large market share, but growth is also seen in emerging areas like connected TV (CTV) and digital out-of-home (DOOH), which merge the reach of traditional media with the targeting capabilities of digital.

Rise of Retail Media Networks (RMNs)

A major trend shaping the Canadian market is the emergence of Retail Media Networks. Large retailers such as Loblaw Companies Ltd., Walmart Canada, and Canadian Tire are leveraging their extensive first-party customer data to create their own advertising platforms. These RMNs allow brands to reach consumers directly at the point of purchase, both online and in-store. This provides highly valuable, conversion-focused advertising opportunities that are less reliant on third-party cookies, which are being phased out. The growth of RMNs reflects a broader shift towards leveraging proprietary data and offers a powerful new channel for advertisers in the consumer-packaged goods (CPG), electronics, and apparel sectors.

Growth in Creator Economy and Social Commerce

Social media creators and influencers remain a dominant force shaping the Canadian advertising landscape. Key platforms such as TikTok, Instagram, and YouTube play a pivotal role in brand marketing strategies, especially when targeting younger generations like Gen Z and Millennials. Beyond merely boosting brand recognition, these channels are rapidly transforming into crucial avenues for commerce. Innovations including in-app purchasing, live shopping experiences, and shoppable content posts are closing the divide between engagement and transaction. This phenomenon, often referred to as social commerce, offers a streamlined shopping experience for consumers while enabling brands to track the effectiveness and return on investment of their influencer campaigns. TikTok alone supports more than 613,000 Canadian small and medium enterprises (SMEs), assisting them in customer acquisition and revenue growth. In 2024, these SMEs contributed approximately $1.4 billion to Canada’s GDP, generated around 13,670 full-time equivalent jobs, and boosted their combined earnings by close to $950 million through marketing efforts on TikTok. 

Canada Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on segments.

Segment Insights:

The report has provided a detailed breakup and analysis of the Indian advertising market based on segment. This includes television advertising, print advertising (newspaper and magazines), radio advertising, internet/online advertising, mobile advertising, outdoor advertising (bill boards, street furniture, transit advertising, and other mediums).

Regional Insights:

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Key players include digital giants like Google and Meta, traditional media conglomerates such as Bell Media, Rogers Sports & Media, and Corus Entertainment, and global advertising agency holding companies like WPP, Omnicom Group, and Publicis Groupe, which have a strong presence in Canada.

Canada Advertising Market News:

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Key Questions Answered in This Report:

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