The Canada advertising market size reached USD 13.54 Billion in 2024. The market is projected to reach USD 22.28 Billion by 2033, exhibiting a growth rate (CAGR) of 5.11% during 2025-2033. The market is driven by the robust expansion of digital advertising, particularly in programmatic and social media channels. A strong emphasis on data-driven marketing strategies, the growth of e-commerce, and increasing investment in retail media networks are key factors propelling market growth. Furthermore, the rising adoption of video content and connected TV (CTV) advertising is creating new opportunities for brands to engage with consumers across a diverse and technologically adept population.
Report Attribute | Key Statistics |
Base Year | 2024 |
Forecast Years | 2025-2033 |
Historical Years | 2019-2024 |
| Market Size in 2024 | USD 13.54 Billion |
| Market Forecast in 2033 | USD 22.28 Billion |
| Market Growth Rate 2025-2033 | 5.11% |
Dominance of Digital and Programmatic Advertising
The Canadian advertising landscape is increasingly dominated by digital channels, with a significant portion of budgets shifting from traditional media like print and linear TV to online platforms. Programmatic advertising, which automates the buying and selling of ad inventory, has become standard practice for its efficiency and ability to target specific audiences with precision. This trend is fueled by the vast availability of consumer data, allowing advertisers to deliver personalized messages at scale. Major platforms like Google and Meta continue to hold a large market share, but growth is also seen in emerging areas like connected TV (CTV) and digital out-of-home (DOOH), which merge the reach of traditional media with the targeting capabilities of digital.
Rise of Retail Media Networks (RMNs)
A major trend shaping the Canadian market is the emergence of Retail Media Networks. Large retailers such as Loblaw Companies Ltd., Walmart Canada, and Canadian Tire are leveraging their extensive first-party customer data to create their own advertising platforms. According to industry data, Loblaw Companies Ltd. draws 11 million distinct online visitors and 18 million unique customers shopping in-store every month. These RMNs allow brands to reach consumers directly at the point of purchase, both online and in-store. This provides highly valuable, conversion-focused advertising opportunities that are less reliant on third-party cookies, which are being phased out. The growth of RMNs reflects a broader shift towards leveraging proprietary data and offers a powerful new channel for advertisers in the consumer-packaged goods (CPG), electronics, and apparel sectors.
Growth in Creator Economy and Social Commerce
The influence of social media creators and influencers continues to be a powerful force in the Canadian advertising market. Platforms like TikTok, Instagram, and YouTube are central to brand strategies, particularly for reaching younger demographics (Gen Z and Millennials). For instance, Beyond brand awareness, these platforms are evolving into significant commerce channels. Features like in-app shopping, live shopping events, and shoppable posts are bridging the gap between content consumption and purchase. This integration, known as social commerce, allows for a seamless customer journey and provides brands with measurable ROI on their influencer marketing investments. TikTok supports over 613,000 Canadian small and medium-sized businesses (SMBs), helping them find new customers and increase revenue. In 2024 alone, SMBs using TikTok contributed about $1.4 billion in GDP to the Canadian economy and supported 13,670 full-time equivalent jobs (FTEs) while increasing their collective revenue by roughly $950 million through TikTok marketing investments.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on segments.
Segment Insights:
Television Advertising
Print Advertising
Newspapers
Magazines
Radio Advertising
Internet/Online Advertising
Mobile Advertising
Outdoor Advertising
Bill Boards
Street Furniture
Transit Advertising
Other Mediums
The report has provided a detailed breakup and analysis of the Indian advertising market based on segment. This includes television advertising, print advertising (newspaper and magazines), radio advertising, internet/online advertising, mobile advertising, outdoor advertising (bill boards, street furniture, transit advertising, and other mediums).
Regional Insights:
Ontario
Quebec
Alberta
British Columbia
Others
The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and Others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Key players include digital giants like Google and Meta, traditional media conglomerates such as Bell Media, Rogers Sports & Media, and Corus Entertainment, and global advertising agency holding companies like WPP, Omnicom Group, and Publicis Groupe, which have a strong presence in Canada.
July 2025: NLogic, a subsidiary of Numeris, partnered with global measurement leader AudienceProject to launch a new independent cross-platform campaign measurement solution in Canada. The tool enables agencies and advertisers to measure deduplicated reach and frequency across digital ecosystems, integrating with NLogic’s tools for deeper insights. The partnership sets new standards for audience measurement, advancing transparency and accountability. Future plans include adding linear TV and full video integration, supporting Numeris’ launch of National Video Audience Measurement (VAM) for unified cross-media measurement.
May 2025: AdCellerant, a leading digital advertising technology provider, launched its Canadian operations by establishing a headquarters in Calgary. Their platform now offers Canadian media companies and agencies access to award-winning digital marketing technology, campaign execution, and real-time analytics tailored for the local market.
April 2025: New York-based AI Digital, known for its transparent and AI-powered programmatic ad solutions, entered the Canadian market with a new office in Montréal. AI Digital’s "Open Garden" framework and DSP-agnostic approach give Canadian advertisers more control and transparency in their programmatic media buying, directly addressing the fragmentation and privacy regulation challenges facing the industry. Their platform supports campaign management across 15+ DSPs and focuses on outcome-based, AI-optimized advertising for sectors such as retail, financial services, and entertainment.
January 2025: SJC Media debuted Audience+, powered by Optable’s privacy-first technology, merging trusted Canadian media brands with advanced first-party data capabilities. The platform lets advertisers run highly targeted and privacy-compliant campaigns in response to cookie deprecation and escalating consumer data privacy demands.
| Report Features | Details |
| Base Year of the Analysis | 2024 |
| Historical Period | 2019-2024 |
| Forecast Period | 2025-2033 |
| Units | Billion USD |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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| Segments Covered |
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| Regions Covered | Ontario, Quebec, British Columbia, Alberta, Rest of Canada |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
How has the Canada advertising market performed so far and how will it perform in the coming years?
What is the breakup of the Canada advertising market on the basis of segment?
What is the breakup of the Canada advertising market on the basis of region?
What are the various stages in the value chain of the Canada advertising market?
What are the key driving factors and challenges in the Canada advertising market?
What is the structure of the Canada advertising market and who are the key players?
What is the degree of competition in the Canada advertising market?
Key Benefits for Stakeholders:
IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada advertising market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada advertising market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada advertising industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.