The Canada advertising market size reached USD 13.54 Billion in 2024. The market is projected to reach USD 22.28 Billion by 2033, exhibiting a growth rate (CAGR) of 5.11% during 2025-2033. The market is driven by the robust expansion of digital advertising, particularly in programmatic and social media channels. A strong emphasis on data-driven marketing strategies, the growth of e-commerce, and increasing investment in retail media networks are key factors propelling market growth. Furthermore, the rising adoption of video content and connected TV (CTV) advertising is creating new opportunities for brands to engage with consumers across a diverse and technologically adept population.
Report Attribute | Key Statistics |
Base Year | 2024 |
Forecast Years | 2025-2033 |
Historical Years | 2019-2024 |
| Market Size in 2024 | USD 13.54 Billion |
| Market Forecast in 2033 | USD 22.28 Billion |
| Market Growth Rate 2025-2033 | 5.11% |
Dominance of Digital and Programmatic Advertising
The Canadian advertising landscape is increasingly dominated by digital channels, with a significant portion of budgets shifting from traditional media like print and linear TV to online platforms. Programmatic advertising, which automates the buying and selling of ad inventory, has become standard practice for its efficiency and ability to target specific audiences with precision. This trend is fueled by the vast availability of consumer data, allowing advertisers to deliver personalized messages at scale. Major platforms like Google and Meta continue to hold a large market share, but growth is also seen in emerging areas like connected TV (CTV) and digital out-of-home (DOOH), which merge the reach of traditional media with the targeting capabilities of digital.
Rise of Retail Media Networks (RMNs)
A major trend shaping the Canadian market is the emergence of Retail Media Networks. Large retailers such as Loblaw Companies Ltd., Walmart Canada, and Canadian Tire are leveraging their extensive first-party customer data to create their own advertising platforms. These RMNs allow brands to reach consumers directly at the point of purchase, both online and in-store. This provides highly valuable, conversion-focused advertising opportunities that are less reliant on third-party cookies, which are being phased out. The growth of RMNs reflects a broader shift towards leveraging proprietary data and offers a powerful new channel for advertisers in the consumer-packaged goods (CPG), electronics, and apparel sectors.
Growth in Creator Economy and Social Commerce
The influence of social media creators and influencers continues to be a powerful force in the Canadian advertising market. Platforms like TikTok, Instagram, and YouTube are central to brand strategies, particularly for reaching younger demographics (Gen Z and Millennials). Beyond brand awareness, these platforms are evolving into significant commerce channels. Features like in-app shopping, live shopping events, and shoppable posts are bridging the gap between content consumption and purchase. This integration, known as social commerce, allows for a seamless customer journey and provides brands with measurable ROI on their influencer marketing investments. As a result, collaborations with Canadian creators are becoming more sophisticated, moving from simple endorsements to long-term partnerships and co-branded products.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on platform, end-use industry, and region.
Segment Insights:
Television Advertising
Print Advertising
Newspapers
Magazines
Radio Advertising
Internet/Online Advertising
Mobile Advertising
Outdoor Advertising
Bill Boards
Street Furniture
Transit Advertising
Other Mediums
The report has provided a detailed breakup and analysis of the Indian advertising market based on segment. This includes television advertising, print advertising (newspaper and magazines), radio advertising, internet/online advertising, mobile advertising, outdoor advertising (bill boards, street furniture, transit advertising, and other mediums).
Regional Insights:
Ontario
Quebec
British Columbia
Alberta
Rest of Canada
The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, British Columbia, Alberta, and Rest of Canada.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Key players include digital giants like Google and Meta, traditional media conglomerates such as Bell Media, Rogers Sports & Media, and Corus Entertainment, and global advertising agency holding companies like WPP, Omnicom Group, and Publicis Groupe, which have a strong presence in Canada.
March 2024: Rogers Sports & Media announced the launch of "Rogers Ad-Manager," a new self-serve platform designed to give small and medium-sized businesses across Canada access to its premium digital and streaming inventory. This move aims to democratize access to connected TV and streaming audio advertising, previously accessible primarily to large national advertisers, thereby strengthening Rogers' position in the growing digital advertising space.
| Report Features | Details |
| Base Year of the Analysis | 2024 |
| Historical Period | 2019-2024 |
| Forecast Period | 2025-2033 |
| Units | Billion USD |
| Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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| Platforms Covered |
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| End-Use Industries Covered | Retail, Automotive, Financial Services, Consumer Packaged Goods (CPG), Telecommunications, Others |
| Regions Covered | Ontario, Quebec, British Columbia, Alberta, Rest of Canada |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
How has the Canada advertising market performed so far and how will it perform in the coming years?
What is the breakup of the Canada advertising market on the basis of platform?
What is the breakup of the Canada advertising market on the basis of end-use industry?
What is the breakup of the Canada advertising market on the basis of region?
What are the various stages in the value chain of the Canada advertising market?
What are the key driving factors and challenges in the Canada advertising market?
What is the structure of the Canada advertising market and who are the key players?
What is the degree of competition in the Canada advertising market?
Key Benefits for Stakeholders:
IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada advertising market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada advertising market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada advertising industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.